Today's post is about an unusual (for me) and a bit more serious topic. There is that breaking point in every blogger's "career" when they get their first collaboration offer. It's up to everyone if they want to decline and continue blogging about stuff they like without "selling out" or if they're gonna accept and start enjoying all the benefits of being a blogger.
Of course, not every offer you get is beneficial, many are not even legit and some are just outright spam. Some of the people you get into contact with offer you a fair deal, some just want you to work for them for free. It's important to know the difference to make the most from collabs and preserve your blogger dignity at the same time. Consider this post to be a little "guide" to blogger sponsorship and collaboration with stores.
Warning: lots of text T_T
First of all, this is an example of a sponsorship offer done right:
This e-mail looks serious business. Their English language is good and formal. They introduce themselves properly, provide a link to their website, describe what do they do and that they want to establish a collaboration with my blog. They also state that they have worked with many bloggers before, which is an information easily verifiable by Google and it adds some amount of credibility.
Now we get to the highlighted part, which has the most important information. They describe in detail what do they offer and what do they want me to do. In the end of the e-mail, they offer even more information if I'm interested. Fair deal. I indeed wear circle lenses so there was no reason not to accept this.
Some of the offers i get look very similar to this, but they're not quite the same. Let's see:
Now this one looks good at the first sight. Very similar to the one before, right? They're Lookbook Store, they want to collaborate with me, as seen in the first highlighted sentence. They're giving 2 free items for... who? Bloggers who would meet their requirements. What their requirements are? As listed. I'm supposed to send them my blog visits daily to check if I meet their standards...
First they write to me and state that they want to collaborate with me specifically. Later this changes into "we want you if you meet our standards". Note that they don't even say what their standards are. Plus, I'm supposed to send them my blog URL, which is something they should already know since they contacted me because they "stumbled upon" my blog, right? No. This "Stephanie" has probably never seen my blog, otherwise she would have known that I don't meet their standarts (2k followers btw, I had to look this up on their web myself) and she would definitely have had my URL.
So I decided to write back to them to see what they have to say.
So Stephanie is sure I'll meet their requirements soon enough and she wants to "help me" by writing guest posts on my blog and share it on her social media. That's sweet, except not. What would be there in it for me? That's right, I'd be left with nothing but "Girl's Fashion Guide to Increasing Confidence" BS by Stephanie on my blog. I highly doubt my blog traffic would increase, since they were originally the one who needed publicity, not me.
Well played Stephanie but no, thanks.
And some of the "offers" you get are just... ridiculous.
Of course, these have been only examples of what you can expect. I've experienced offers thet were legit, but from stores that were rather shady (milanoo, anyone?), which I sadly had to decline as well. Stores that were asking me to buy something from them first, which is, well, kinda rude thing to ask. And on the list goes.
TLDR: Do and don't when it comes to sponsorship and collabs:
Do carefully read every sponsorship offer. That way you cannot be unpleasantly surprised later.
Do take notice of following facts: Does the message seem professional to you? What is their language like? Did they provide all the necessary information?
Do your research before accepting a collab. Does the store sponsor lot of bloggers? Sweet, see how was their experience. Has the store shady past or lots of unsatisfied customers? Let's not promote shitty stuff.
Don't be afraid to ask for clarification or more information.
Don't accept offers that are not beneficial enough for you just for the feeling of collaborating with a store. People who value their self importance over reason are exactly why such ridiculous offers even exist.
Don't accept sponsorships that don't suit the theme of your blog. If you're a makeup blogger and you suddenly write a sponsored post about protein drinks, your readers will think you're selling out.
Don't lie about anything just because you were sponsored. Always write your honest opinion on the store and don't ever feel bad about not kissing their ass.
That't it! Do you agree or not? Do you have any bad experiences with sponsorship or you just get a lot of WTF offers? Do you have anything to add on the list? Tell me in comments!